Out with the old, in with your new hair growth routine.
G•1 Overnight Boosting Peptide Hair Growth Serum
A lightweight, leave-on scalp serum that boosts growth and reduces hair loss by 60%.
G•5 3-in-1 Hair Growth Dry Shampoo
A multitasking dry shampoo that refreshes roots, adds volume, and supports hair growth.
Hair Growth Shampoo + Conditioner Kit
Cleanse and condition thinning hair to support hair growth and thickness.
S•2 Sea Salt Hair Spray
Hydrating sea salt mist for added texture, body and airdry styling.
The Hair Growth Routine Kit
4-step hair growth system powered by clinically proven BaicapilTM
G•4 Hydra-Gloss Treatment Hair Mask
A weekly treatment mask to nourish, restore strand strength and enhance shine.
The Daily Hair Growth Kit
A simple and effective daily ritual for fresh, healthy and thriving strands.
S•1 Ultimate Anti-Frizz Hair Styling Serum
Multi-tasking styling serum to smooth, control frizz and heat protect.
G•1 Overnight Boosting Peptide Hair Growth Serum
A lightweight, leave-on scalp serum that boosts growth and reduces hair loss by 60%.
G•1 G1 Overnight Boosting Peptide Hair Growth Serum (2 Pack)
Double-down on this fast-acting scalp serum for hair growth and less shedding.
G•5 3-in-1 Hair Growth Dry Shampoo
A multitasking dry shampoo that refreshes roots, adds volume, and supports hair growth.
Hair Growth Shampoo + Conditioner Kit
Cleanse and condition thinning hair to support hair growth and thickness.
G•3 Hair Strength + Length Conditioner
The hyper-nourishment fine and thinning hair needs to boost softness and body.
G•2 Hair Strength + Length Shampoo
Detoxifying shampoo with salicylic acid and growth actives to gently cleanse without compromising care.
The Hair Growth Routine Kit
4-step hair growth system powered by clinically proven BaicapilTM
G•4 Hydra-Gloss Treatment Hair Mask
A weekly treatment mask to nourish, restore strand strength and enhance shine.
S•2 Sea Salt Hair Spray
Hydrating sea salt mist for added texture, body and airdry styling.
S•1 Ultimate Anti-Frizz Hair Styling Serum
Multi-tasking styling serum to smooth, control frizz and heat protect.
Hair Growth + Smooth Styling Kit
Treat your roots and your lengths for longer, thicker and smoother hair with this fast-acting scalp serum and multi-purpose styling serum.
Effortless Hair Styling Kit
An effortlessly easy styling duo for smooth hair, tousled texture and heat protection.
Hair Grow + Texturise Styling Kit
Support healthy hair growth while creating soft, lived-in waves with touchable texture.
Clean + Texture Hair Styling Kit
A daily cleansing and styling ritual for healthy, touchable waves and texture – no heat styling required.
S•2 Travel Size - Sea Salt Hair Spray
Ultra-fine texture mist for air-dry beach waves in a travel size.
Cleanse + Smooth Hair Styling Kit
A daily three-step ritual for clean, hydrated hair and a smooth, frizz-free finish.
Hair Growth Shampoo + Conditioner Kit
Cleanse and condition thinning hair to support hair growth and thickness.
The Hair Growth Routine Kit
4-step hair growth system powered by clinically proven BaicapilTM
The Daily Hair Growth Kit
A simple and effective daily ritual for fresh, healthy and thriving strands.
Daily Growth Gift Set
A limited-edition gift set with travel-ready sizes of our bestselling hair growth routine.
G•1 G1 Overnight Boosting Peptide Hair Growth Serum (2 Pack)
Double-down on this fast-acting scalp serum for hair growth and less shedding.
Hydrating Cleanse Kit
A moisturising wash-day ritual for hair that needs a hydration boost.
Hair Growth + Smooth Styling Kit
Treat your roots and your lengths for longer, thicker and smoother hair with this fast-acting scalp serum and multi-purpose styling serum.
Effortless Hair Styling Kit
An effortlessly easy styling duo for smooth hair, tousled texture and heat protection.
Come inside our world.
At The Core: Clean Formulations Made For Growth
Hair care is personal. When it comes to choosing the routine that suits your growth goals, transparency matters.
Read moreAt The Core: Clean Formulations Made For Growth
Hair care is personal. When it comes to choosing the routine that suits your growth goals, transparency matters.
Read more
Inside The Formula: Baicapil and Hair Growth
Enter your growth era. No matter where you are on your hair growth journey, choosing reliable, studied, and proven ingredients is the not-so-secret formula for success.
Read moreInside The Formula: Baicapil and Hair Growth
Enter your growth era. No matter where you are on your hair growth journey, choosing reliable, studied, and proven ingredients is the not-so-secret formula for success.
Read more
How to Fix Dry Hair
Dry hair isn’t just a bad hair day, it’s a sign your strands need extra attention. When hair lacks moisture and natural oils, it feels brittle, frizzes easily, and loses...
Read moreHow to Fix Dry Hair
Dry hair isn’t just a bad hair day, it’s a sign your strands need extra attention. When hair lacks moisture and natural oils, it feels brittle, frizzes easily, and loses...
Read more
Want To Know How To Grow Your Hair Faster? Read...
Long, strong, healthy hair doesn’t happen by luck. It’s the result of consistency, care, and a routine designed to give your scalp and strands exactly what they need.
Read moreWant To Know How To Grow Your Hair Faster? Read...
Long, strong, healthy hair doesn’t happen by luck. It’s the result of consistency, care, and a routine designed to give your scalp and strands exactly what they need.
Read more€10 off your first wash day
Join us for tips, routines and exclusive content from Rita.
